For it’s official launch, Project Canvas held a shoe auction gala featuring Project CANVAS shoes customized by renowned celebrities, artists and lifestyle brands at the Opera Gallery in downtown NYC. Designs by Mariah Carey w/Crystal Icing, CeeLo w/Mikael Colombu, jeffstaple, Mr. Brainwash, Audemars Piguet, Kris Markovich, Lee Quinones, Swizz Beatz, Pepsi, Stevie Williams/DGK, Ellen DeGeneres, SpongeBob, Kevin Leong as well as select student designers from New Design High School were unveiled at the gala.
In addition to the artists, event attendees also included designer/director Vashtie Kola, rapper BIG KRIT, BET Chairman Debra Lee, Nickelodeon President Cyma Zarghami, producer Brian Cox and others. Guests danced to the tunes of DJ MOS while drinking cocktails courtesy of Belvedere and beverages courtesy of Pepsi.
Some of the shoes arts on display were only available for bidding by the event attendees, including the Audemars Pieguet for Project Canvas shoe paired with their luxury Diver watch model which sold for $21,000 to its highest bidder Nick Cannon. The Mariah Carey w/Crystal Icing design was one of the highest standalone shoes to be bid on, selling for $2,000 to BET Chairman Debra Lee.
“We were very honored to be a part of such a great event, and were thrilled when Mariah requested we design her shoes for her. The Mariah butterfly has become one of our favorite designs and we decided to also add in one of our signature Crystal Icing iPhone Cases for auction as well. Thank you to Mariah Carey and Nick Cannon, Project Canvas, Industry PR!” ~Gina Christine